Hello!!
The time has come for me to pass on the baton of the IDMA Chairperson - a role which I've held since 2011 and enjoyed greatly.
In my time leading the association, we've seen great change and progression in the industry as a whole and within the organisation itself, all of which contributed to new branding from Irish Direct Marketing Association to Interactive Direct Marketing Association, reflecting the shift in the industry towards technology based activity within the realm of direct marketing. This has rejuvenated the discipline and will provide many more new and fresh opportunities for direct marketers.
Without doubt, the association would not be as successful as it is today without you, our members. I'd like to take this opportunity to sincerely thank you all, the board and committee members of the IDMA who have given freely of their time and worked tirelessly to ensure the association continues in Leading the way in best practice in data driven communication and who have succeeded in making my time in office easier and more enjoyable! A special mention of thanks must also go to all of our sponsors over the years - they continuously support our activity.
Looking ahead, the future appears bright and exciting for the industry, with big changes specifically in data, compliance and Eircodes just around the corner. still be on the board for the coming year, however I'm passing the baton of chair on to a very capable and dynamic leader, Dave Furney - I know he will lead the association with a proactive and fresh approach !!
As I now have more time on my hands, my focus is on growing my consulting business www.clarkeconsultinggroup.ie - with this in mind, let's have a coffee and a catch up soon - click here let me know when you're free!!
Kathy Clarke, MBA
Director, Clarke Consulting Group
Tel: 087 2317133
email: kclarke@clarkeconsultinggroup.ie
